Hit social media HARD.
Designate one person for social media and have them hit it hard. This will ensure consistent and clear messaging is communicated. This activity needs to start before the show, happen during the show and then continue post show. Use the same message across Twitter, LinkedIn, Facebook, Instagram, Snapchat, etc.
Make sure that whomever is designated as your social media expert knows what they are doing! Have all messages approved by marketing or a sales manager before they go out. You don’t want the wrong message, a bad link, or typos going across the social media channels.