Don’t let your relationships with your current customers disappear – acquiring new ones is too expensive!

Here are two important statistics you will want to remember before letting your existing clients go:

1. Retaining current customers is 6 to 7 times less costly than acquiring new ones.

Sales Coach Insight: The cost of prospecting and marketing are high. It’s expensive to land a client. Not only do you have marketing and travel expenses associated with each client, but it also takes a lot of time. It’s a lot cheaper to add business to a current customer rather than finding new ones. 

2. The average company loses between 10% and 30% of its customers each year.

Sales Coach Insight: Protect yourself and establish strong relationships with your customers. The MYB2BCOACH Elevate Program helps companies grow their existing client base after establishing business. We recommend connecting with people at least two levels up in a company – the executive level.  It will be harder for your competitors to steal business when you have 3 or more cheerleaders that like you. It also makes it harder for the decision maker in the company to go against you.

Remember to pay attention to your clients and stay engaged! Organic growth within existing customers is worth a lot more than you might think!


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