One of the most common issues we run into all the timeis that people think they should be naturally good at sales.
They believe that their outgoing and outspoken personality should be enough to close deals. That’s like saying a person who is a good athlete should be a champion at every sport without any practice or coaching. And that just doesn’t happen! Even the greats, like Michael Jordan and Tiger Woods, couldn’t play each other’s sports without practice and coaching.
Sales team coaching is important for everyone regardless of personality type. Not only will a sales coach help enhance skills that seem like second-nature, but they will also help develop and practice new ones.
Take a moment to read this insightful article by Business.com about why sales coaching is a must.