CLIENT SUCCESS STORY #3:
WINNING AN RFP

This week’s blog post features our 3rd client success story.

Recently, our client was using our 321Close Strategy for prospecting. While prospecting, the salesperson was able to initiate discussions with a new prospective pharma client. After an initial meeting, our client was included in the RFP and the final presentation.

MYB2BCOACH assisted and helped coach the salesperson to focus the presentation on the client’s needs. The salesperson was directed to reach out to their contact to tailor the presentation to meet their specific questions and ensure that their time was valuable. Before the presentation, MYB2BCOACH provided a pre-meeting checklist to align individuals internally and externally. MYB2BCOACH also provided the framework for the presentation and the discussion with the client to help keep the focus on their needs and solving their problem. As a result of a well planned and well executed RFP presentation, our client was awarded a contract valued at nearly $800,000!

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