Total Addressable Market (Final Step)
Now that you have your internal TAM of testing customers and your external TAM for new client acquisition, it is time to execute a very detailed plan. Going after existing AND new clients offers an exciting and new energy to the process.
- Are there any people that are in the same hometown that you could invite to a similar event?
- Are there trade shows events were both would be?
- Where are people going to meet together?
- Where are they hanging out together?
Let them sell for YOU!