Give yourself the best chance for success by calling at the best times and on the most efficient day of the week.

Here are 2 mind blowing sales stats that you’ll want to remember the next time you pick up the phone to call a prospect: 

1. Thursday is the best day to prospect. Wednesday is the second best day.

Sales Coach Insight: Research has shown that Mondays are the worst days to calls because people are busy planning their week and sitting in meetings. Fridays are just as bad because everyone is busy wrapping things up before the weekend. This means that the middle of the week is best, especially Thursdays.

2. The best time to cold call is between 4:00 and 5:00 PM.

Sales Coach Insight: Don’t make the mistake by call during lunch or during the busiest time of the day – between 1 and 3 PM. Not only will your prospect not pick up, but they most likely won’t give you a call back. Usually by the end of day, meetings are over and the person answering the phone is gone. This means you have a greater chance to get ahold of the person you’re trying to connect with.

The next time you need to cold call prospects, trying calling on a Wednesday or Thursday after 4 PM and let us know what type of success you have in the comments below!


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