Strategy. Training. Accountability. Coaching.



MYB2BCOACH is designed to leverage the combined knowledge of your business leadership and transform it into practical skills that become second nature to your sales team. Our proven process is built on strategy, training, accountability, and A.I. sales coaching software. Your sales team will become confident, comfortable and conversational in their prospecting and closing, leading to new clients, improved profits, increased commissions, and job satisfaction.

JOHN LUND: Founder and Executive Coach

John has a passion for helping small and mid-size firms grow by providing solutions that make his clients more profitable. In 1995, John Lund founded OFFWIRE Inc. Twice recognized as one of Omaha’s fastest growing businesses and three times on the INC 5000 fastest growing companies list. Recently, OFFWIRE completed a successful sale to a world renown distributor.

John is passionate about entrepreneurship and is heavily involved with the Entrepreneurs Organization (EO), supporting over 10,000 members in 138 chapters worldwide. John has held several positions including Chapter President, Regional Director, Global Strategic Summit Director and Global Chapter Development Chairman.

PHIL LIEBER: Executive Coach

With over 35 years of experience in sales and leadership – including as president and founder of three highly successful companies – Phil is no stranger to a challenge. He is a big believer in managing people to their strengths, thrives on competition and collaboration, and is passionate about motivating people to succeed. Having built LeaseTeam, P&L Capital, and P&L Technology from the ground up, Phil is well versed on the skills and strategies necessary to develop successful and sustainable growth in business.

Phil also serves on the advisory board of the Omaha area’s largest landscape company, is the past President of the local EO chapter and executive club, and is an Omaha Chamber award recipient.

DEB VENABLE: Executive Coach

A leader in sales strategy and coaching, Deb helps business owners develop their sales process and sales team. Her passion for people and progress help generate significant, predictable and sustainable growth year after year. As a 25-year entrepreneur and business owner specializing in the tradeshow industry, Deb understands first-hand the struggles of increasing sales and growing a business. For over 16 years, Deb has been an active member of Entrepreneurs Organization serving currently as Forum Chair. Deb is also a founding member of the Women in Entrepreneurship Institute at DePaul University in Chicago.


Matt Schultz is a Sales Coach at MYB2BCOACH. Matt works with our client’s sales teams to help them transform their sales knowledge into skills be conducting bi-monthly coaching sessions utilizing our AI software. Matt has 20 years of sales and sales management experience in B2B sales and a passion for coaching and developing others.

JAY FAIRBROTHER: Executive Coach

A serial entrepreneur, Jay has founded, purchased and/or sold seven businesses across several industries. As an Executive Coach and Sales Coach, Jay has built many sales teams from the ground up and trained hundreds of salespeople. As a Consultant, Jay has been involved in many startups and is also highly skilled at recruiting, operations, and marketing. He knows first hand how to implement processes to successfully scale a business. Jay is also adept at building culture, one of his companies was awarded #2 Best Place to Work in Pennsylvania. He is also a former President and board member of the Pittsburgh Chapter of the Entrepreneur’s Organization and has been awarded Entrepreneur of the Year by his peers. Of all his experiences, he is most passionate about consulting, sales coaching and sales training and is thrilled to be part of the MyB2B team.

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