7 TRADESHOW TIPS AND TRICKS
Tradeshow exhibiting can be a large portion of the marketing budget. Use that money wisely and prep your booth staff. Sales time on a tradeshow floor can be powerful if trained the right way.
Ask yourself the following questions:
How much money have you spent on preparing your tradeshow booth for show time?
How much time have you spent preparing the sales team?
Does your sales team know how to work the booth?
Have you worked with them on the messaging and functions of the booth?