4 TRADESHOW STATS YOU NEED TO KNOW
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Even in today’s digital age, traditional trade shows are still the preferred method of face to-face interaction. Statistically, tradeshows provide a large-scale platform to generate leads and increase sales.
Here are 4 stats that you need to know when considering exhibiting at a tradeshow:
86% of tradeshow attendees are the decision-maker or influence buying decisions.
46% of executive decision-makers make purchase decisions while attending a show.
77% of decision-makers found at least one new supplier at the last show they attended.
51% of tradeshow attendees requested that a sales rep visit their company after the show.
Interested in learning more about tradeshows? Stay tuned for next week’s blog where I’ll give you 8 tips and tricks that will help your sales team prepare for its first tradeshow!
*All statistics provided by CEIR (Center for Exhibition Industry Research), a non-profit organization.www.ceir.org