Even in today’s digital age, traditional trade shows are still the preferred method of face to-face interaction. Statistically, tradeshows provide a large-scale platform to generate leads and increase sales.

Here are 4 stats that you need to know when considering exhibiting at a tradeshow:

86% of tradeshow attendees are the decision-maker or influence buying decisions.

46% of executive decision-makers make purchase decisions while attending a show.


77% of decision-makers found at least one new supplier at the last show they attended.

51% of tradeshow attendees requested that a sales rep visit their company after the show.

Interested in learning more about tradeshows? Stay tuned for next week’s blog where I’ll give you 8 tips and tricks that will help your sales team prepare for its first tradeshow!


*All statistics provided by CEIR (Center for Exhibition Industry Research), a non-profit organization.www.ceir.org


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Executive Coach

Deb Venable has over 25 years of experience in the tradeshow industry. As a seasoned entrepreneur and business owner, Deb understands first-hand the struggles and obstacles of growing a business and exhibiting.  A leader in sales strategy and coaching, Deb’s passion for people and progress help her work with business owners to generate significant, predictable & sustainable growth year after year.

MYB2BCOACH is designed to leverage the combined knowledge of your business leadership and transform it into practical skills that become second nature to your sales team. Our proven process is built on strategy, training, accountability, and A.I. sales coaching software. Your sales team will become confident, comfortable and conversational in their prospecting and closing, leading to new clients, improved profits, increased commissions, and job satisfaction.