Take a few minutes out of each day and listen to your clients, prospects and competition. You’ll be surprised at how much you can learn.

321Close is the MYB2BCOACH process that brings a suspect all the way up to a client. Part of that process is 321Listen. It will take approximately 3-4 hours to set it up properly, but once that’s done, the time spent on 321Listen is very minimal. Keep reading to see how you can get started today!

First, make a list of all your prospects, clients, vendors and competitors. This includes both people and companies. Once you’ve collected all their names, start looking for them on social media. You’ll want to start following and connecting with them on Twitter, Facebook and LinkedIn. You can also set-up push notifications for Twitter to be notified when a prospect or customer posts a new update – click here for instructions. Visit their websites and subscribe to their blog. Finally, set-up Google Alerts – click here for instructions. You’ll want to set it up to receive key alerts from your prospects and customers.

Once set-up is complete, it’s easy sailing. Take a little time out of each day – when you’re grabbing a bite to eat or having a cup of coffee – and check your newsfeed on social media and your Google alerts. While scrolling through you feeds, take note of any interesting, important or urgent headlines. If the headlines trigger any thoughts in your head such as, “Wow! They could really use our service,” or “I should drop them an email and say, Congratulations!” then you’ll want to make sure you reach out to them. Not only will they appreciate you staying interested in their business and reaching out to them, but you will also be at the front of their mind next time they need something.

Even though it takes a few hours to set-up 321Listen, a few minutes a day is all you need to have magic happen in your sales. Make sure you take advantage of 321Listen – a simple tool to make you a knowledgeable salesperson in your industry!


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